1920: the ?Hauptverband der Weinbaubetriebe ?sterreichs? (Central Association of Austrian Wine Producers) was founded, as a successor organisation to the ?Verein zum Schutz des ?sterreichschen Weinbaues? (Association for Protection of Austrian Viticuture), an unknown promotional campaign for Austrian wine.
1936: the Central Association determined to pursue the promotion and sales of Austrian wine with, for example, the help of tasting events. The ?WOK (Austrian Wine and Fruit Calendar) was founded as a department furnishing information free of charge. Their strategy was expressed as: ‘Quality is the best advertiser for wine’.
1952: the ‘Association for Austrian Wine Advertising’ was founded. They were able to achieve astonishing success with limited resources, thanks to wine tastings, participation in trade fairs, postal advertising and placards, etc.
1968: the ‘Association for Austrian Wine Advertising’ was disbanded. The assets at hand were transferred to the ?WI (Austrian Wine Institute), which was founded by representatives of wine producers. The ?WI remains to this day involved with logistics, as well as the shipping and sales of wine accessories and advertising material, etc.
1968–1985: the Austrian Wine Industry Fund conducted and managed advertising activities to benefit Austrian wine.
1985: the so-called ‘wine scandal’ made the news – although suspicions regard the activities at the root of the matter had already existed.
1986: at the close of the year, the ?sterreichische Weinmarketing Service GmbH was founded, in order to – among other tasks – help alleviate the fallout from the ‘wine scandal’. The founding partners were as follows – 51%: the Republic of Austria, 10% each: the wineproducing federal states Nieder?sterreich, Burgenland, Steiermark & Wien, and the remaining 9%: the Austrian Chamber of Agriculture and the Austrian Chamber of Commerce.
1998: the Austrian federal government opted out of the partnership, and the current corporate structure was established.
2009: the public presence of the Austrian Wine Marketing Board and its logo were modernised, and the exact name was changed to ?sterreich Wein Marketing GmbH.
2017: the AWMB presented a new advertising strategy, including a new publicity campaign; printed information and other advertising materials were adapted to fit the new corporate image.
- since 2007 Mag. Wilhelm Klinger
- 2002-2006 Mag. Michael Thurner MBA
- 1994-2001 Dr. Bertold Salomon
- 1991-1993 Dr. Walter Kutscher
- 1990 Engelbert Prassl
- 1986-1989 Mag. Wolfgang Lusak